Advanced Ch. 13: Individual vs. Team Execution — Scaling the Humans

1. The Solo Marketer’s Ceiling

Solo players have “God-tier” intuition and response speed. But they cannot scale. When you manage 100 groups across 3 platforms, intuition fails.

2. Team Friction

When you add designers and copywriters, ROI often drops.

• Intention Leak: Your “pain point” becomes their “aesthetic.”
• Responsibility Dilution: No one is accountable for the ROAS. Solution: Build a “Data-Centric Common Language.” Designers don’t look at beauty; they look at CTR.

3. Brand in Action: Glossier’s In-house Engine

Glossier brought everything in-house. Why? Because an external agency can never capture the “brand vibe” that makes fans heart-flutter. Their response loop is 2 hours: a comment on social media can become an ad copy by lunchtime.

Next Chapter: Advanced Ch. 14: How Marketing Judgment is Built. Learning from failure.