"I want a website that looks like Apple, but works like Amazon."

Many people use UI and UX interchangeably, but they are two completely different disciplines. One is about how it looks; the other is about how it works. In this post, I’ll break down why the distinction matters for your business ROI.

Nobody likes filling out long registration forms. In fact, 86% of users report being bothered by having to create new accounts on websites.

Social SSO (Single Sign-On) is the cure for "Form Fatigue." In this post, I’ll explain why those "Login with Google" buttons are the most powerful conversion tools in your arsenal and how to implement them without compromising security.

It takes a user about 50 milliseconds to form an opinion about your website. In that half-blink of an eye, they decide whether to trust you or leave.

Design is not just "making things pretty." It is the silent language of credibility. Let’s explore why high-quality web design is the most profitable investment you can make for your digital presence.

We all love a "cool" website with things flying across the screen. But there’s a thin line between "elegant" and "nauseating."

Animation should be like a polite butler—guiding the user silently—not like a loud street performer demanding attention. Let’s talk about how to use motion to enhance UX without killing your performance or your conversions.

“Luke, my website looks great. Why should I care about shaving off a few milliseconds of load time?”

I hear this all the time. In this post, I’ve compiled the most common questions I get about page speed, explaining why 'fast' is no longer optional in the modern business world.

Many business owners try to cram every buzzword into their website, thinking it makes them sound professional. In reality, the fancier the words, the faster users leave.

In this post, I'll share what I've learned after delivering 50+ projects: why "simple" is the ultimate persuasion tool and how to write copy that actually converts.