social media strategy

Articles about social media strategy

The Audience Asset: Why Your Follower Count is the Least Important Number
Many business owners obsess over the size of their audience. They want the big numbers, the shiny badges of "100k followers." In this post, I’m going to explain why "more" is often "worse," and why the quality of your audience data is the single most valuable asset your business owns in the age of AI-driven marketing.
December 12, 2022 social media strategy e-commerce digital marketing
Beyond 'Post and Pray': A Strategic Social Media Blueprint for Modern Retail
Most retailers treat social media like a digital billboard. They post a product, add a price, and pray for sales. It almost never works. In this deep dive, I’m sharing the social media framework I’ve used to help retail clients move from "shouting into the void" to building communities that actually buy. No fluff, no fake followers-just a strategy built for the modern algorithm.
December 11, 2022 social media strategy e-commerce digital marketing

Articles about social media strategy