Open Graph: The Secret Language Between Your Website and Social Media
Published: Tue Dec 27 2022
Have you ever shared a link on WhatsApp or Twitter and noticed that some sites show a beautiful preview image while others show a broken link? That difference is Open Graph.
In this post, I’ll explain why Open Graph is the most important "hidden" part of your website and how you can use it to double your social media click-through rate without spending a dime on ads.