Waiting days or weeks for search engines to discover your new content is frustrating. IndexNow changes that by allowing your website to "ping" search engines the second a page is updated.

In this deep-dive, I’ll explain the IndexNow protocol, why it’s a game-changer for technical SEO, and how you can implement it to ensure your content is indexed in seconds, not weeks.

We all love a "cool" website with things flying across the screen. But there’s a thin line between "elegant" and "nauseating."

Animation should be like a polite butler—guiding the user silently—not like a loud street performer demanding attention. Let’s talk about how to use motion to enhance UX without killing your performance or your conversions.

In the early days of the web, everything was static. Then, everything became dynamic. Now, we are moving back to static—but with a twist.

Choosing between a static and a dynamic architecture isn't just a technical decision; it affects your SEO, your security, and your hosting bill. Let’s dive into the core differences and find out which one fits your business goals.

“Luke, my website looks great. Why should I care about shaving off a few milliseconds of load time?”

I hear this all the time. In this post, I’ve compiled the most common questions I get about page speed, explaining why 'fast' is no longer optional in the modern business world.