The 'Not Secure' Warning: How an Expired SSL Certificate Quietly Kills Your Revenue
Imagine spending thousands on ads, only for customers to see a big red "Not Secure" warning when they click your link. It’s the digital equivalent of a "Health Hazard" sign on a restaurant door. In 2026, SSL is no longer a technical choice; it’s a business requirement. Let's look at why security is actually a growth strategy.