Use social media SSO

Some of developers and project owners still like to have their own user authentication system. however, it may not a best practice in modern web development.

Forcing users to register on an unfamiliar website can be a significant barrier to engagement and adoption. Many users are wary of providing personal information and creating new login credentials, and may simply abandon the site if registration is required. However, integrating social media single sign-on (SSO) into the login process can help overcome this challenge. By allowing users to log in with their existing social media accounts, SSO reduces the friction and anxiety associated with creating a new account. This can result in a better user experience and increased user engagement, as users are able to quickly and easily access the site’s content and services.

Benefits

Single sign-on (SSO) authentication on social media platforms offers several benefits over traditional authentication methods:

Cost-effective

using social media SSO for authentication can result in faster development. By leveraging existing social media login systems, developers can avoid the time and effort required to create their own authentication systems from scratch. This allows them to focus more on building the core features and functionality of their application. Additionally, SSO reduces the complexity of the authentication process and makes it easier for users to sign up and log in, which can lead to increased user engagement and adoption.

Convenience

SSO eliminates the need for multiple login credentials for different sites and applications.

Improved security

SSO reduces the risk of password reuse, which is a common cause of security breaches.

Enhanced user experience

SSO makes it easier and faster for users to log into their accounts and access the services they need.

Better tracking and analysis

SSO enables organizations to better track and analyze user behavior, as well as user demographics and interests.