Luke a Pro

Luke Sun

Developer & Marketer

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UI vs. UX: Why a Beautiful App Can Still Fail

"I want a website that looks like Apple, but works like Amazon."

Many people use UI and UX interchangeably, but they are two completely different disciplines. One is about how it looks; the other is about how it works. In this post, I’ll break down why the distinction matters for your business ROI.

The Gmail Trap: Why Generic Emails are Killing Your Business Credibility

Still using "john.doe.business@gmail.com" for your official communication? You might be losing customers before they even open your email.

In this post, we’ll explore the psychological and technical reasons why a custom domain email is non-negotiable for any serious business in 2026—and how it protects your data and your brand.

Your Digital Real Estate: Why Your Domain Name is Your Most Valuable Brand Asset

A domain name is not just a technical address; it is your digital storefront’s street address, your business card, and your first impression all in one.

In this post, we’ll explore why choosing the right domain is a critical strategic decision, how it affects your SEO and email deliverability, and why your domain might be the most valuable asset your company owns.

The Magic Button: How Social SSO Can Triple Your Sign-up Conversion

Nobody likes filling out long registration forms. In fact, 86% of users report being bothered by having to create new accounts on websites.

Social SSO (Single Sign-On) is the cure for "Form Fatigue." In this post, I’ll explain why those "Login with Google" buttons are the most powerful conversion tools in your arsenal and how to implement them without compromising security.

IndexNow: The End of Waiting for Google to Crawl Your Site

Waiting days or weeks for search engines to discover your new content is frustrating. IndexNow changes that by allowing your website to "ping" search engines the second a page is updated.

In this deep-dive, I’ll explain the IndexNow protocol, why it’s a game-changer for technical SEO, and how you can implement it to ensure your content is indexed in seconds, not weeks.

Google Search Console: Your Website's Flight Dashboard (Beginner to Pro Guide)

If Google is the ocean, Google Search Console is your sonar. It tells you where the rocks are, where the fish are, and whether your ship is actually moving forward.

In this comprehensive guide, I’ll show you how to master the most powerful free SEO tool on the planet. From indexing your first page to uncovering hidden keyword opportunities, let’s look under the hood of your website.

Open Graph: The Secret Language Between Your Website and Social Media

Have you ever shared a link on WhatsApp or Twitter and noticed that some sites show a beautiful preview image while others show a broken link? That difference is Open Graph.

In this post, I’ll explain why Open Graph is the most important "hidden" part of your website and how you can use it to double your social media click-through rate without spending a dime on ads.